What is Novoline?
Novoline, a subsidiary of Austrian company Novomatic Group, is one of the leading developers and suppliers of gaming machines in Europe, Asia, Africa, and other parts of the world. Founded by Johann F. Graf in 1980 as an independent service provider for slot machine companies, Novomatic has evolved into an industry giant with over 8000 employees globally.
History and Expansion
Throughout novoline.uk its history, Novoline (Novomatic) expanded significantly through strategic acquisitions and partnerships. One major milestone was the takeover of Astra Games Limited in the UK in 1998, marking a significant push towards European markets. The company has also invested heavily in Eastern Europe, Africa, Asia, Australia, and Latin America.
Game Development
The core focus for Novoline is creating engaging games with simple rules that attract players worldwide. Their portfolio spans various themes, from classic slots to interactive table games like roulette and blackjack variants. Iconic titles include ‘Book of Ra’, ‘Cleopatra’, and ‘Sizzling Hot Deluxe’. These hit-games are found in their land-based operations as well as their mobile app.
Games’ Mechanics
Novoline’s key differentiators lie within the mathematical models developed by expert mathematicians to create games with a high Return-to-Player (RTP). This means players stand an equal chance of winning and losing, often at odds varying between 92% – 96%. Their in-house experts carefully design algorithms that incorporate random numbers generators for maximum fairness.
Gaming Software Platforms
To increase user engagement across devices, Novoline utilizes proprietary technology platforms designed specifically to optimize performance across mobiles (iOS & Android) as well as computer systems. Such platforms offer cross-platform compatibility through server-based cloud technologies or direct integration of in-house slots into client’s native apps for iOS and Google Play.
Revenue Model
A major source of revenue comes from sale, rent, service, maintenance of hardware devices – slot machines like their popular Book of Ra machine along with supply chain infrastructure management including distribution logistics of the games & hardware to both commercial partners (casinos) who pay either flat charges or for each unit sold/sold on rent/lease agreement basis; in addition sales & revenue generated through licensing agreements directly signed between Novoline and private companies, such that this service enables these operators establish an instant online presence.